Marketing is an important part of any business. With a marketing plan, you can attract customers and improve sales. Marketing can be done in many different ways: social media, email, or even print advertising. However, landing pages are very important to market your product or service without directing traffic to your website. Let me share with you 4 Reasons for using a landing page than a website while marketing! 1. Landing pages are easier to navigate and have a higher conversion rate: Usually, a website has many distractions, which is the main reason why landing pages have a higher conversion. There are no distractions on a landing page and it is mainly focused on the main objective. As it is highly dealing with a clear ambition, landing pages can be very effective and high converting than websites. 2. Landing pages are easy to design and maintain: Landing pages are easier to design and maintain than a website. A landing page is meant for one conversion or lead, while the entire site is designed with multiple conversions in mind. As it’s a single page, it can be tracked, designed and maintained very easily when compared to a complete website! 3. They’re an effective way of targeting a specific audience: A landing page is mainly created to target a specific audience. As your website has different category content, people would get confused! Thus, landing pages are the most effective ways to target specific and ideal customers without having to worry about any distractions. 4. Affordable and the best option: A landing page is cheaper and more cost-effective than a website because you don’t have to invest in an IT team or backend infrastructure. This makes it easy for startups with limited budgets to get started on their marketing path as soon as possible. Even as mentioned above it is very easy to maintain as well!We can conclude landing pages are the best and affordable ways to target your ideal customer and achieve a higher conversion rate! I hope this will help.
Post Credit: Raghavendra Adiga